Top Beauty Retail Apps on Android in Israel: Q2 2025 Performance

In the second quarter of 2025, the performance of the top beauty retail applications on the Android platform in Israel showed varied trends in downloads and active user metrics. Here's a closer look at the top five apps, based on data from Sensor Tower.

GBoutique experienced fluctuations in weekly downloads, starting with 275 in early April and peaking at 505 by late June. This app saw a noticeable increase in downloads towards the end of the quarter.

MAKEUP - Beauty without limits showed a consistent trend in weekly downloads, beginning at 288 and ending at 285. Meanwhile, weekly active users rose steadily from 1.1K to nearly 1.8K, indicating growing user engagement.

OLIVEYOUNG GLOBAL started with 303 downloads, reaching a high of 419 mid-quarter before declining to 112. Active users mirrored this trend, peaking at 736 and then decreasing to 395 by the quarter's end.

Strawberrynet Beauty Shopping had relatively stable download numbers, with a slight increase from 254 to 247. Active users varied, starting at 604 and closing at 570, showing consistent user activity.

BEAUTY BAY recorded lower download figures, beginning at 61 and modestly increasing to 88 by June's end. Active users also saw a slight increase from 259 to 277, indicating a steady user base.

For more detailed insights and analytics, visit Sensor Tower's platform.